Sake on Screen: How Japanese Spirits Feature in Film and TV

Sake and Shochu in Film: Japanese Beverages on Screen

Sake (日本酒) has long been an essential part of Japanese culture, and its presence in popular media, particularly in film and television, is becoming more prominent. While many productions focus on the brewing process, others use sake as a narrative tool to highlight family traditions, business struggles, and the pursuit of excellence. This article explores how sake and other Japanese spirits, like shochu (焼酎), are represented in visual media.

Sake in Drama: A Symbol of Tradition and Persistence

One of the most notable depictions of sake in Japanese media is the manga-turned-TV series, Natsuko’s Sake (夏子の酒). This story follows Natsuko, a young woman determined to revive her family’s sake brewery (酒蔵) after the tragic death of her brother. The drama not only sheds light on the complexities of sake production but also delves into the emotional and cultural significance of continuing a family legacy. The intense struggles Natsuko faces—both in terms of preserving traditional brewing methods and navigating modern business pressures—resonate deeply with audiences.

The portrayal of sake in Natsuko’s Sake brought the drink into the public consciousness and even became part of the training material for certified sake sommeliers (唎酒師). It serves as a reminder of the resilience and dedication required to uphold the art of sake brewing.

Mysteries in the Sake Cellar: Sake as a Narrative Device

Another intriguing example is an episode from the long-running Kindaichi Case Files (金田一少年事件簿), titled "The Murder at White Snake Sake Brewery" (白蛇酒藏殺人事件). The episode is set in a sake brewery steeped in local folklore, where the brewing process and tools are key elements in unraveling the mystery. As the young detective, Kindaichi, explores the intricacies of the sake-making process, viewers are treated to an inside look at the world of sake, from fermentation to storage techniques. The episode uses the brewing environment as a backdrop for tension, while also educating the audience on the basics of sake production.

A Deeper Look at Brewing: Ghost Sake (鬼の酒)

For those seeking a more detailed look at sake brewing, the mini-series Ghost Sake (鬼の酒) offers a compelling dive into the life of a toji (杜氏), or master brewer. The series explores the challenges faced by a young man who inherits a struggling sake brewery and enlists the help of a legendary toji to revive it. Through detailed depictions of brewing techniques and the emotional toll of maintaining quality, Ghost Sake emphasizes the craftsmanship and dedication required to produce great sake. It also addresses modern issues such as the labor shortage in the sake industry and the tensions between tradition and innovation.

Shochu's Struggle on Screen: Dangerous Big Sister (危險大家姐)

Shochu (焼酎), a distilled spirit that has long been overshadowed by sake in terms of international popularity, also makes its way into Japanese television. In Dangerous Big Sister (危險大家姐), the protagonist attempts to revive her family's ailing shochu distillery. The show reflects the harsh realities of the Japanese alcohol industry, highlighting the difficulties small distilleries face in competing with imported spirits. Although the storyline focuses more on family dynamics, the underlying message about the importance of innovation and marketing in the shochu industry resonates with current trends.

The series touches on a crucial point: for Japanese spirits to survive in a globalized market, they must harness the power of branding and cultural storytelling.

Sake's Cinematic Journey

While sake’s presence in Japanese film and television may not be as ubiquitous as in other forms of media, its role is growing. Whether as a symbol of tradition, a tool for character development, or a narrative device, sake continues to captivate audiences. As the sake industry evolves and gains international recognition, it’s likely that we’ll see even more nuanced and diverse portrayals of this iconic Japanese drink on screen.

Sake’s cinematic journey is far from over. As interest in Japanese culture continues to rise, the world of sake (and its distilled sibling, shochu) offers rich storytelling opportunities, not only for Japan but for a global audience. Expect to see more sake-focused narratives as this traditional beverage finds new life in modern media.